From Zero2IPO Research：http://people.pedaily.cn/201706/20170630416234.shtml

In investment, some people think it's an interesting, exciting and fresh,In the face of massive work intensity and fierce competition in the investment circle, many investors may wanted to give up.

Gu Ru's night flight was delayed and arrived in Beijing at 3 a.m. she said with a smile, "I don't feel tired. For me, investment is not only a career, but also a hobby. I never thought about giving up.".

 

 

 

 

 

 

 

With an investment of nearly 190 million yuan, Ruixin Technology wants more than money.

Gu Ru is talking about a company called Ruixin Technology,the story is not ups and downs ,but the two-hour interview told me not to relax for a minute.

 

Guozhanchang is the founder of Tianjin ruixinchang light alloy co., ltd, which was established in November 2004 to specialize in extrusion molding of industrial precision aluminum alloy structural parts and fine and deep processing of products. The new third board was listed in September 2012.

Guozhanchang is the founder of Tianjin Ruixin Technology, which was established in November 2004, specialized in extrusion molding of industrial precision aluminum alloy structural parts and fine and deep processing of products. The new third board was listed in September 2012.

The power electronic radiator, medical equipment components, automotive lightweight safety materials, fluid and automatic control components and materials produced by the company have been used by many world-renowned enterprises such as ABB, Schneider, Siemens, General Electric, Philips, Nokia, Panasonic, Fujitsu, Emerson, Aisin Seiki, Alcan, etc. The products meet personalized needs and have established a strategic partnership to grow together with the above customer groups and achieve win-win results.

 In 2015, Ruixin Technology needed to make a market, because it was not familiar with the operation of the capital market, and needed to introduce professional institutions to support itself by means of financing. However, when announcing the 30 million yuan financing plan,Guozhanchang  has not yet to get acquainted with guru.

 

Ruixin Technology is becoming a magnet for many institutions to compete it, In this eye-catching competition, GS Capital finally won with his professionalism and dedication. "At that time, many well-known VC/PE organizations, industrial new energy funds and other investors wanted to invest. My friend introduced it to me. I had a very good chat with Guozhanchang. After several months of contact, the matter was basically settled. "GuRu said. "He mentioned that he was most impressed by me when others talked about capital with him. I had already left the workshop and was looking at the production technology and process management.”

 Ruixin Technology's profit situation is very healthy and its cash flow is very good. Blood transfusion for the investment target is not the core value of GS's capital, so it is not the main reason for it to chose GS Capital.

In 2015, Guozhanchang was 60 years old, he always knew what he really wanted. Different from other investors who only wanted short-term arbitrage, GS Capital ran forRuixin Technology's enterprise value rather than arbitrage, which coincided with it's concept.

The contact began in May 2015. It took Gu Ru's team 4 months to complete a series of details such as adjusting, obtaining the approval of the Investment Committee, and negotiating the cooperation price. In September, the cooperation intention of both parties was negotiated. According to the relevant regulations and procedures of the New Third Board, the investment agreement was completed in May 2016, and GS Capital invested tens of millions.

GS Capital's second additional investment was in October 2016 (the formal delivery was completed by the end of March 2017), with an investment of more than 100 million yuan. The two investments totaled nearly 190 million yuan, accounting for more than 20% of the shares. The second investment was not in the original plan. Guozhan Chang paid the most sincere tribute to GS Capital by transferring shares.“

 

“ We are matched in this cooperation. In the normal situation of macroeconomic transformation, everyone is looking for a blue ocean. Guo Sheng can help sort out the company's strategic direction, optimize the management process details and information construction under industry 4.0 together with Rui Xinchang, reserve strategic investment projects, identify and identify various business management talents and capital operation talents corresponding to it. I'm also running a management company myself, and many of our ideas coincide with each other in terms of company management. "Gu Ru is obviously the most favorite investor of the founders.”

You can do it all. You are an entrepreneur. Only do half, just a pure businessman.

Guru show a little embarrassed, how to answer such a question like "What kind of enterprise makes you want to invest at first sight, and what kind of enterprise makes you unwilling to do"?

After thinking for two minutes, the atmosphere of the interview gradually stagnated in the empty hotel bar, at that time, I really realized that guru was special.

Many investors face the same problem without thinking, she take it seriously.

Two minutes later, Gu ru had a clear logic and every word seemed especially sincere and profound. "Investment is very similar to being a human being. It is very simple to know" what kind of enterprises do not want to invest ". It is the greatest skill of investors to know at a glance what kind of enterprises are worth investing in. "

From the beginning of the interview, Gu ru's voice was gentle and easy. I needed to lean forward to make sure I could hear clearly enough. But this gentle sentence, such as flying sand and stones, is enough to calm the lake and make waves.

At this time, I couldn't help asking myself, how are you doing as a human being? What do you really want? Are you sure what you are doing is what you want to do?

 

Before I could hear the answer, I heard Gu ru give a further explanation for her words: "investment is nothing more than investors and the investment industry, one is a racer and the other is a racetrack. Speaking of people first, having responsibility is the first priority. Secondly, it is better to resist pressure. It is also necessary to have honesty. Honesty is sometimes based on courage and responsibility. In addition, entrepreneurs should also be willing to share. If you can do it all, you are an entrepreneur, only do half, you just a pure businessman. Besides, the industry needs to grow to be able to achieve a large scale in the future.“

The enterprises I would like to invest in most are those that match my resources and are willing to share them. Although talking about people and enterprises, to put it bluntly, we are still talking about people. Only when the right person is chosen can the enterprise be able to do it and develop more sustainably and for a long time. " Guru has treated investment as a human being, and has observed investment logic as a philosophy of life.

"Guozhanchang is a man who pays great attention to integrity, knows what he wants, and will not adjust at will because of his desire." integrity and punctuality are the most frequently mentioned words by Gu Ru.

It turned out that during the four-month adjustment period, GS Capital did everything from technology and products owned by the company to the company's upstream and downstream industrial chains and competitors. They interviewed Ruixin Technology's customers on the spot and got the same answers: they would definitely choose Ruixin Technology's products because of Guo Zhanchang's own character and the company's delivery has always been guaranteed and punctual. "Paying attention to credit is the spiritual brand of people in that era, but there are not many in today's era."

 

The technology, market and enterprise management of Ruixin technology are among the forefront in the industry. Among them, Ruixin technology is of the leading type, because what it does is customized and small-batch aluminum alloy precision parts. It has developed its own mold and improved equipment, which can provide domestic and foreign customers with one-stop services such as product design and simulation, mold design and manufacture, profile extrusion production, product processing and final inspection. By the end of 2016, the enterprise had been granted 30 patents, including 12 invention patents and 18 utility model patents. It is through technology, to ensure the quality of products and production flexibility;Also through technology, thereby reducing the cost, to maintain the gross margin.

It is understood that there are no more than 2-3 enterprises with the same level of technology in China, including Ruixin technology. The vast majority of Chinese enterprises have not yet been able to meet the product requirements of "multi specification, small batch",. How about Ruixin technology? According to its financial report on the new third board, its gross profit margin has exceeded 30% for several consecutive years, its net profit margin has exceeded 15%, and its cash flow is also very healthy.

Guru revealed that two years ago, Ruixin technology had also considered the acquisition of advanced technology in the international peer companies, but because the company's technology has been fully able to meet customer needs, and beyond the peer companies, so the acquisition was eventually abandoned.

 

 

 

 

Do you really know what industry 4.0 is?

 

"I have never decided to invest at a glance, just like in love, just know a few days decided to get married? It is too difficult to identify people. "

If you don't know an enterprise and the real situation of an industry, do you dare to vote? Of course, too many investors did. However, for GS Capital, it is a matter of course for Gu Ru's team to fully understand a company before investing, from the company's internal and competitors to the investigation of the company's upstream and downstream industrial chains. "

New energy economy" has always been one of GS Capital's investment preferences. "Forward-looking countries will also attach great importance to" new energy "in the new energy and industrial fields, which is to seize the commanding heights. The latter is what we commonly call industry 4.0. "Data show that China's intelligent manufacturing output value will be around 1 trillion yuan in 2015 and is expected to exceed 3 trillion yuan in 2020, with an annual compound growth rate of about 20%.

There is no doubt that the trillion-dollar market will attract a flood of capital. So, do you really understand industry 4.0? "

 

"What is industry 4.0? It is based on industrial automation, and in combination with the application of mobile communication technology, algorithm and big data settings. Without these two, it can not be regarded as industry 4.0, only on the way to industry 4.0. The relevant enterprises on this road are all available for investment, but it can't be misunderstood that the investment is industry 4.0. " Gu Ru explained.

"Because I know, I can distinguish whether an enterprise is worth investing. Because I know it, I know how to do a good job in the post-investment management of the invested enterprise. Ruixin technology is an example. "

No enterprise is perfect. For enterprises and institutions, post investment management is always the most difficult and valuable link; it means whether you can maximize your value and rush to a higher point with the enterprise you invest in.

Gu Ru told me that few investment enterprises were left behind by GS Capital after the investment was completed. Investment is only the beginning of all events, good management after investment is the king.

However, after the invested, it is a matter for outsiders to watch the scene of bustle and professionals to watch the doorway. In Gu Ru's eyes, investors must have management awareness and management experience before they can make a good investment. Among them, the management consciousness is linked with human nature, and responsible talents always have that kind of real management consciousness, and at the same time, they also have the experience of operating and managing enterprises.

We can be sure that there are 12000 funds in the market, and few funds can do well in post investment management.

In February 2017, Ruixin technology announced that the company has entered the guidance stage of IPO and listing.

 

Investment is not a game.

 

Back a long time ago, what were we talking about when we talked about "cooperation"? It is not about the supremacy of interests, but about achieving win-win results based on the integrity of both parties. Win-win can mean a lot, and benefits are only one result.

Now,it is the right time to talk about GS Capital.

In fact, Guo Sheng (the International core team members of former Fosun Carlyle and Bank of Communications, which formed and managed a RMB fund with a scale of over 4 billion yuan) was introduced in the previous interview, ignoring Gu Ru's emphasis that the per capita management asset scale and IRR are the indicators to measure the core competitiveness of an investment institution's investment capability and management capability. In other words, at present, GS Capital's per capita assets under management are nearly 300 million yuan. This is absolutely rare in domestic investment institutions.

The prudence in the number of investment projects is enough to show that Guru is cautious about the investment. "For me, trust is the most important thing between the target and the institution.If you treat this trade as a game, people who want to arbitrage will get caught on their own sooner or later."

Because of caution, GS Capital was not in a hurry to raise funds. "I'm not in a hurry. It's not the time yet. But I can feel their confusion when I chat with people in the industry recently, and I know the time is coming. When they start to despair, it's their chance! " Gu Ru said with a smile

Gu Ru is waiting, quiet and calm. I also learned that at the end of 2017, GS Capital will raise a new fund.

I finally asked Gu Ru a question, which made her laugh.

"No, it doesn't make any sense. Many people think it has a special meaning. I think other organizations like to answer the meaning of names, but I don't think it's meaningful. At that time, in order to register for the company, who has time to think about the meaning of the name, just think about getting it done quickly. "

This is the end of the story. Actually, Gu Ru has many stories, If you want to hear them, the story will continue.